Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass. Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research.
You can get two times, 10 times, or 100 times more leads than you currently are withoutchanging anything about what you sell....
Full of tools, tips and frameworks as well as real world examples and case studies from global organizations including Deloitte, Ikea, Greenpeace, HSBC, BT and Unilever, this is essential reading for all L&D practitioners in this constantly changing world of work.
How to Use New Frameworks and Models to Achieve Growth. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.
This fully updated second edition features a new chapter on Health and Safety in the field, and coverage of the most recent developments impacting logistics, including automation and electric vehicles. It equips readers with the necessary knowledge to progress in their careers and provides balanced advice on how to choose the right option for their...
Showing how leaders can move from measuring data to managing future organizational risks and rewards, the book explores how to use the right data for the appropriate situation to drive efficient sustainable business decisions. It explains ESG data in plain English and highlights what data is relevant to leaders; what investors consider as essential data;...
What is HR analytics and why is it important? What are the main models and tools and how should they be used? How can insights from people data add business value?Understanding HR analytics is essential for a successful career as a people professional. This textbook has been specifically designed for final year undergraduate and postgraduate HR students...
Who This Book Is ForEntrepreneurs, business leaders, and professionals looking to leverage the power of AI to drive growth and success for their organizations.
This core textbook provides a practical, holistic introduction to systems thinking. Blending theory and practice, Systems Thinking for Business and Management reviews the fundamentals and includes a wide range of global cases and examples from business, showing how systems thinking can be applied to real-world organizational contexts. Students will learn...
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This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
Online supporting resources include lecture slides and comprehensive handbooks for both lecturers and students, which include learning summaries, discussion questions, literature reviews and glossaries.
New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies. This book will give readers the confidence to work in an environment of constant technological transformation and...
Combining theoretical and practical learning, Supply Chain Risk Management is essential for those needing to understand risk and how it can be approached.
With the texts by international urban planning scholars and data analysis and georeferencing methodologies developed at the Transnational Architecture and Urbanism Lab (TAU-Lab) of the Politecnico di Milano, it shows how this Italian company’s know-how has allowed it to shape the faces of many contemporary cities such as New York, Paris, London, Berlin,...
Grasp essential economic concepts applied to the business world. If you are a student on a business or management degree or diploma and taking a one-semester module or short course which includes economics, then this text is written for you. The text covers the core economics that you will need as a business student, but also various business-related...
Business Analytics: Applied Modelling and Prediction is suitable for undergraduate and postgraduate students of Business Analytics. Dr James Abdey is an Associate Professor (Education) in Statistics at The London School of Economics and Political Science (LSE).
New Venture Creation is the essential textbook for preparing for real-life entrepreneurial experience: accessible, practical and grounded in academic insight.
Suitable for undergraduate and postgraduate students of strategy, Strategic Management: From Confrontation to Transformation will help you grow your knowledge and experience of developing and implementing strategy in the real world. Henk W. Volberda is Professor of Strategy & Innovation at the Amsterdam Business School, University of Amsterdam.
Operations strategy is fundamental to the success of any organisation and a major source of competitive advantage. The text encourages you to explore the key strategic decisions adopted by a wide range of organisations in different sectors, and is ideal for MBA students, upper-level undergraduates, postgraduates and executives.
THE KEY TO UNDERSTANDING COMPANY GROWTH AND DECLINE—FROM THE UNDISPUTED EXPERT ON VALUATION Throughout his storied career, Aswath Damodaran has searched for the universal key to demystify corporate finance and valuation. Now, at last, he offers the groundbreaking answer to listeners everywhere.