Business Analytics: Applied Modelling and Prediction is suitable for undergraduate and postgraduate students of Business Analytics. Dr James Abdey is an Associate Professor (Education) in Statistics at The London School of Economics and Political Science (LSE).
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
Each chapter is structured in a way that encourages you to build on your knowledge, so it begins by taking you right back to basics to learn core theory and practice techniques before getting you to critically reflect on the use of different skills in different settings and with different service user groups. The end-of-chapter skills audits help you to...
Suitable for undergraduate and postgraduate students of strategy, Strategic Management: From Confrontation to Transformation will help you grow your knowledge and experience of developing and implementing strategy in the real world. Henk W. Volberda is Professor of Strategy & Innovation at the Amsterdam Business School, University of Amsterdam.