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Strategic management

Heij, Kevin Et Al G-9781529770575

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Përshkrim i shkurtër Suitable for undergraduate and postgraduate students of strategy, Strategic Management: From Confrontation to Transformation will help you grow your knowledge and experience of developing and implementing strategy in the real world. Henk W. Volberda is Professor of Strategy & Innovation at the Amsterdam Business School, University of Amsterdam.

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Shtëpia Botuese

Sage Publications
ISBN9781529770575

8 249 Lekë

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In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on confronting strategic issues, sensing opportunities and threats, choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management. Covering the latest theories and concepts and taking an action-oriented approach, the book includes:• Cutting-edge content on the confront-sense-choose-transform stages of strategic management such as purpose and sustainability, emerging technologies, ecosystems and platforms, and business model innovation• Four diagnostic chapters providing practical tools for each stage of the strategy process• Nearly 70 case studies of internationally recognisable companies like Airbnb, Ben & Jerry’s, Epic Games store, Hilton, Icebreaker, McDonald’s, Nestlé, Northvolt, Tesla and PayPay• ‘Key Debate’ boxes outlining opposing perspectives on hot topics in the strategy field and ‘Strategic Focus’ boxes digging deeper into contemporary phenomenaInstructors can access a range of online resources, including a teaching guide complete with case study teaching notes, further reading and video links, PowerPoints and a bank of additional case studies.

Data sheet

Lloji i botimitPaperback
pages680
ISBN9781529770575
Published year22 Dec 2023
Vendodhja e botimitUnited Kingdom
GjuhaAnglisht
Tipi i publikimitLibër
Grupmosha e leximitmbi 18-vjeç
StatusiI ri
Numri i botimeveI parë
Përmasat190 x 248 x 35 (mm)
I ri1