List of products by supplier: Columbia University Press

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  Arguing about tastes

  Mainstream economics considers individual preferences to be fixed and unchanging. Although psychologists and other social scientists explore how tastes are formed, influenced, and evolve, it is not considered “proper†in orthodox economics to do so. Arguing About Tastes makes the case that economists should abandon the principle that preferences are...

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  Sports entrepreneurship

  Written for a broad audience, from practitioners seeking to jump-start their next big idea to students in sports management and entrepreneurship, this book is an indispensable guide to new opportunities in the sports industry.

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