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Marketing communications

Smith, Pr G-9781398611719

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Përshkrim i shkurtër New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies. This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.

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Shtëpia Botuese

Kogan Page Ltd
ISBN9781398611719

7 499 Lekë

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Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer. The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance.

Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook. Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data.

Data sheet

Lloji i botimitPaperback
pages680
ISBN9781398611719
Published year3 Mar 2024
Vendodhja e botimitUnited Kingdom
GjuhaAnglisht
Tipi i publikimitLibër
Grupmosha e leximitmbi 18-vjeç
StatusiI ri
Numri i botimeveI parë
Përmasat246 x 189 (mm)
I ri1