Universal principles of branding View larger

Universal principles of branding

Kingsley, Mark G-9780760378205

New product

Përshkrim i shkurtër The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

More details

20 Items

Detaje të librit

Shtëpia Botuese

Quarto Publishing Group

4 200 Lekë

Shto në listën e librave që dua

Porosit me një klik


30 other products in the same category:

More info

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today. Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

Featured principles are as diverse as:   Authenticity Social Responsibility World Building Gatekeepers Rituals and routine Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references.

Data sheet

Lloji i botimitPaperback
Published year9 Nov 2023
Vendodhja e botimitUnited Kingdom
Tipi i publikimitLibër
Grupmosha e leximitOver 14 years old
StatusiI ri
Numri i botimeveI parë
I ri1