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Sustainable marketing

Randle, Paul G-9781398613133

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Përshkrim i shkurtër Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency.

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Shtëpia Botuese

Kogan Page Ltd
ISBN9781398613133

4 049 Lekë

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It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good. This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.

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Lloji i botimitMe kapak te holle
Faqe328
ISBN9781398613133
Viti i Botimit3 Dec 2023
VendodhjaUnited Kingdom
GjuhaAnglisht
Tipi i publikimitLibër
Grupmoshambi 18-vjeç
StatusiI ri
Numri i botimeveI parë
Përmasat157 x 234 x 22 (mm)

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