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B2B Digital Marketing Strategy

Simon Hall G-9781398610170

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How to Use New Frameworks and Models to Achieve Growth. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.

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Shtëpia Botuese

Kogan Page
ISBN9781398610170

4 900 Lekë

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Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management.

It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space. Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification.

Të dhëna

Lloji i botimitMe kapak te holle
Faqe392
ISBN9781398610170
Viti i Botimit2023
VendodhjaUnited Kingdom
GjuhaAnglisht
Tipi i publikimitLibër
Grupmoshambi 18-vjeç
StatusiI ri
Numri i botimeveI parë

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