Al Ries, Jack Trout

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  Positioning: The Battle for Your Mind

  Ky liber vjen ne adresen tuaj per 15-20 diteRies and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

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