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The lean Startup

Eric Ries BLM0039

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THE INTERNATIONAL BESTSELLING SENSATION. Most new businesses fail. But most of those failures are preventable. The Lean Startup is the approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

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The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean. The Lean Startup changes everything - Harvard Business Review